Wales was settled by Welsh immigrants in the 1840s, which is where the name comes from, and the village has kept its heritage close. It is small, around 2,800 people, and it has stayed that way on purpose.
The southern unit of the Kettle Moraine State Forest is essentially the backyard. Glacial hills, kettles, and the Ice Age National Scenic Trail run right past town, and the hiking and trail running out here is the best in southeastern Wisconsin.
Kettle Moraine High School sits in Wales and draws from the surrounding villages, so the Lasers give this small town a Friday night crowd that is bigger than the village itself.
Wales clients make the short drive northeast to us and get the same thing their village offers: nobody rushing, nobody upselling. Injectables, skincare, lashes, and brows, done carefully by somebody who will still know your name in two years. That kind of continuity is the whole reason people drive past closer options to get here.
The Welsh names survive on the road signs and in the local churches, and the village still marks its heritage. Kettle Moraine's school district draws from Wales, Genesee, Ottawa, and Dousman, which gives a small village an unusually strong shared identity across a wide area.